The Canadian Press  09/08/2024  Olympics ads and sponsorships can offer big rewards for companies that choose to spend on them — even if those ads spark criticism from some viewers, experts say. There’s a lot at stake for companies advertising during the Olympics, whether they’re official partners or sponsors, or just referencing the Olympics in their marketing, said Michael Naraine, an associate professor of sport management at Brock University. “It’s a big swing, but it can be fairly rewarding if done appropriately and done with a measured, strategic approach,” he said. One sponsorship garnering some criticism online comes from Ozempic, one of CBC’s sponsors for its Olympics coverage. Ozempic is primarily used to treat diabetes, but it has recently been catapulted to notoriety for its ability to help users lose

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