WINNIPEG-Manitoba’s tourism industry has a new slogan and marketing campaign to try to lure more visitors. Travel Manitoba, a provincial Crown corporation, has changed its marketing tag line from “Canada’s heart beats,” adopted eight years ago, to “Canada’s heart is calling.” There are also new advertisements and new lettering that features a polar bear inside the “A” in Manitoba. Travel Manitoba president Colin Ferguson says the new brand is aimed at a more emotional connection to travel. He says that could mean having your heart race during an outdoor adventure or having a reflective moment at a museum. The corporation spends about $9 million a year on marketing and Ferguson says one of the target areas now is California, where direct flights to Winnipeg recently started. “When you look around
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